Short and sweet (sometimes) posts on blogging, business, entrepreneurship and life... directly from the desk (or RV) of David Risley (founder of Blog Marketing Academy).

By David Risley | July 16, 2020

My Facebook habits have definitely changed. In summary… I’m so over it. I feel as if it is over-commercialized. I feel there are not enough user controls to avoid crap in my feed. The site is a mess. It seems to be less friendly than it used to be, with people seemingly in an argumentative

By David Risley | June 15, 2020

I used Windows for years back in my tech blogging days. But, Windows Vista scared me away and I switched to the Mac around 2006. My first Mac was a Mac Pro tower back when they built those. Beautiful machine and a real powerhouse at the time. After about 5 years, I switched to a

By David Risley | June 4, 2020

As an online business owner, I sort of have to use Facebook. After all, it is one of the largest mediums of communication in the world. Over 2.5 billion people on there. Most of my market is on there. It is one of the major ad networks. There’s just no getting around it. But, Facebook

By David Risley | June 2, 2020

One day back in 2017, I had a wild idea. What if I started a DAILY email and emailed my list every day? Not some promo thing, but something I actually wrote for them. It would be like old-school blogging, but exclusively via email. So, I started. I called it The Daily. It went on

By David Risley | February 25, 2020

Some people just shouldn’t start an online business. They aren’t thinking about it correctly. Case in point, this is an email we recently got into the support desk… And before I share this, realize that I don’t do so in any disparaging way. This is a representation of something we do see with some regularity.

By David Risley | February 17, 2020

It’s funny. I’ve been blogging for 20 years now. You would think I have everything dialed in… all the time. That everything that happens is totally strategic. Well, that’s not the case. Cuz, I’m human. Also, things change. Priorities change. The industry changes. And sometimes, I go off like a weirdo and just… change my

By David Risley | February 10, 2020

Have you ever had the experience where you’re about to leave town on vacation or some other trip… and all of a sudden you get a lot done right before you leave? I have found this to be true numerous times and I’m guessing you have, too. For us, we like to take trips in our

By David Risley | February 3, 2020

For quite awhile, I was pretty much ignoring Twitter. In terms of a traffic generator or doing anything meaningful with it, I just wrote it off. But, recently, I decided to dip my toes back in again. Just to take a look around. See if it might be worth my time. After all, Twitter seems

By David Risley | January 27, 2020

There has been an increasing crackdown on browser cookies lately. Have you noticed? First of all, you’ve seen so many websites out there going out of their way to warn you about cookies and get your consent to set any cookies. (But, are these cookie notices really required?) You also see many of the big

By David Risley | January 20, 2020

When you’re trying to generate revenue for your business online, it is pretty natural to want to go out and learn from other marketers. Maybe even emulate them. But, here’s the thing… You can’t do so blindly. Marketing isn’t really a formula. It isn’t just about putting pieces in the right order and looking like

By David Risley | January 14, 2020

I remember when the idea of giving away a free e-book was new and novel. It was cool. It had a higher perceived value. But, then it became normal. Now, a “free book” is basically a big “yawn”. In fact, as I teach inside the LAB, often the best lead magnets are short and sweet.

By David Risley | January 2, 2020

OK, let’s face it… Us bloggers and online marketing types love to buy tools. We love to snag deals on tools. Even if we end up not even using them. Just buy that bad boy “just in case”, right? Guilty? Yep, me too. Although I will say that I’ve gotten a hell of a lot

By David Risley | December 17, 2019

The problem with “personal development” as a niche is that it is SO SO SO generic. It essentially means… nothing. It is like saying you’re in the “lifestyle” niche. It could literally mean anything. When people come to me with interest in starting a personal development site, I find they are usually fairly aimless, don’t

By David Risley | October 10, 2019

You ever been on a cruise where you visited some Caribbean island? Then, you might have a story similar to this one. In fact, this same thing has happened several times. It is quite common on the islands… especially when you have a concentration of tourists. This one time, I was in Jamaica. We had just

By David Risley | October 7, 2019

So, it was around the year 2000. Yep, long ago. I was only a bit over 2 years into running my technology blog. And another big thing that was happening was the massive dot-com bubble. Essentially, anything on the internet was supposed to be “pure gold”.  And so it was that this company called eFront

By David Risley | October 3, 2019

The internet is awash with lazy site owners whose only goal is just to get people to click on their affiliate links. So, they damn near spam their own site with them. Affiliate links all over their blog posts, in the sidebars, in the footers. Yuk. The funny ones are the ones who use blogs

By David Risley | September 30, 2019

My family and I live in a suburb of Tampa. Back when we originally moved here, this area had a few neighborhoods, but also a lot of two-lane roads and cow pastures. Not anymore. Our area is now an extension of Tampa. Roads that were once two-lane roads are now 6-lane highways with traffic jams. The intersection

By David Risley | September 26, 2019

So, in case you haven’t heard, there’s some chatter out there about a potential recession coming to the economy. Some say we’re already in one. Some say it will be 2008 all over again. And honestly, who the hell knows. Personally, I think it will happen. I don’t think the systemic issues that led to

By David Risley | September 23, 2019

Here at the Blog Marketing Academy, almost every year, we experience a “summer slump”. It just means that we experience a sales slump. It isn’t as if it drops to zero or anything (that’d be insane), but it is just lower. Less affiliate commissions. Less new member signups. And more cancellations than usual. And as

By David Risley | September 19, 2019

Perhaps you have experienced this feeling. I know I have. You go to work on your online business, to improve stats, to make money, etc. But, while you have that time to work on it, you’re left with the feeling of “What SHOULD I work on?” If you’re like me, you have a number of

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