ONEPass Training

Offers That Convert

3 hr 35 min

Members only

This training is part of ONEPass

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How do you craft an offer that your readers will actually want to buy? How do you figure out what they want? How do you present it? How do you price it and sell it?

Being able to craft an offer for your audience is really the core skill of being able to make money online. And we’re talking about a very different thing than product creation. The product is the thing they’re buying. The offer is what they’re looking at from the outside. A crappy offer means nobody will ever see your product no matter how great it is.

In this course, we will cover the art and mechanics of selling. Selling without being pushy, but selling what people actually want to buy and presenting it to them in the way they’ll want to buy it.

NOTE: Offers That Convert was originally recorded in 2017. The good thing is… barely anything has really changed. 😇 Some of the tools mentioned in the last few videos are tools I no longer use.

What's covered

  1. 0:00Product vs Offer
  2. 2:50Offer Creation Formula
  3. 12:38Find Out What They Really Want
  4. 28:43Outlining Your Offer
  5. 40:41Features vs Benefits
  6. 54:31Promise, Hook & Headlines
  7. 1:18:14Writing Your Offer
  8. 1:42:31Determining Your Price
  9. 2:09:36Creating Urgency
  10. 2:22:13Risk Reversal
  11. 2:38:08Landing Page
  12. 2:47:37Checkout Page
  13. 2:56:41Order Processing
  14. 3:04:58Delivery
  15. 3:14:24Upsells / Downsells
  16. 3:26:45Cart Abandonment