Offers That Convert

How do you craft an offer that your readers will actually want to buy? How do you figure out what they want? How do you present it? How do you price it and sell it?

Being able to craft an offer for your audience is really the core skill of being able to make money online. And we’re talking about a very different thing than product creation. The product is the thing they’re buying. The offer is what they’re looking at from the outside. A crappy offer means nobody will ever see your product no matter how great it is.

In this course, we will cover the art and mechanics of selling. Selling without being pushy, but selling what people actually want to buy and presenting it to them in the way they’ll want to buy it.

NOTE: Offers That Convert was originally recorded in 2017. The good thing is… barely anything has really changed. 😇 Some of the tools mentioned in the last few videos are tools I no longer use.

• 0:00 – Product vs Offer
• 2:50 – Offer Creation Formula
• 12:38 – Find Out What They Really Want
• 28:43 – Outlining Your Offer
• 40:41 – Features vs Benefits
• 54:31 – Promise, Hook & Headlines
• 78:14 – Writing Your Offer
• 102:31 – Determining Your Price
• 129:36 – Creating Urgency
• 142:13 – Risk Reversal
• 158:08 – Landing Page
• 167:37 – Checkout Page
• 176:41 – Order Processing
• 184:58 – Delivery
• 194:24 – Upsells / Downsells
• 206:45 – Cart Abandonment