One Page Online Business Plan

In order to build an online business, you need to focus on building an actual BUSINESS. Not a blog. The blog will be a marketing vehicle for the business, but without that business foundation, the blog has no monetary purpose.

The One Page Online Business Plan is focused on creating that real PLAN for your BUSINESS. We’ll focus on the core questions such as:

• What problem are you solving?
• Who are your customers
• How will you find them?
• What will be your positioning and unique selling proposition to get them to take notice of you?
• What will be your costs and revenue sources?

We’ll do all this using a one-page template known as the Lean Canvas.

I certainly didn’t invent the lean canvas idea. However, what I am doing in this course is personally walking you through the creation of your own lean canvas, with particular focus on things I believe you need to focus on specifically for an online, blog-based business that you will be creating.

At the end of this training, you should have a pretty good idea of exactly what you’re building. Plus, it won’t be just a theory and vague idea inside your head anymore. It will have structure and you will have done some legwork to verify that what you think will work… actually will.

• Intro
• Basics of Business
• Product/Market Fit
• Intro to Lean Canvas
• Introduction to the Lean Canvas Model
• Guessing vs. Verification
• PROBLEM: What Is The Problem(s) You Are Solving?
• WHO: Who Are Your Potential Customers?
• DESIRE: What Is Your Unique Value Proposition?
• WHAT: What Is Your Proposed Solution?
• WHERE: Where Will You Find Your Prospects?
• INCOME: What Are Your Revenue Sources?
• COST: What Are Your Costs Of Doing Business?
• MEASURE: What Are Your KPIs?
• ADVANTAGE: What is your Unfair Advantage?
• Putting It Into Practice
• BONUS: Blog Marketing Academy’s Lean Canvas